How to make money online
The Internet is persistently entering our lives and is firmly entrenched in the first positions of popular services. The development of technology makes it more accessible and cheaper. Now that…

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How to calculate working capital
Working capital - a combination of cash and liquid assets that are necessary to finance the activities of the company. Knowing the amount of working capital, you can more effectively…

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How to patent a trademark
With the change in economic policy in 1992, the concept of "private property" has firmly entered into Russian life. Each of us clearly knows what belongs to him by right…

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general principle is pretty

At your own risk: what is the danger of investing in your own business

Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.

A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading

Free advertising on the Internet, where to advertise for free

Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading

20 team management trends for a successful business

The word “trend” is widely heard. But what is the trend in the field of personnel management and what are they generally? Ekaterina Carmak talks about the most popular trends – from what a boss should be to soft skills among subordinates

The world is changing and developing rapidly – this is not a secret for each of us. Such a rapid development of the surrounding reality makes it necessary to follow trends and be “on the crest of a wave” in order to be successful. And this applies to all spheres of life – from personal development to the manner of doing business and managing a team. Continue reading

How to independently develop an automatic online sales funnel for a business in 7 steps
Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps According to the research agency DATA…

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How two brothers and sister set up a $ 1 billion business selling cheap toys
The Mowbray family’s path to success in toy production was thorny - it had cheap rented housing in Hong Kong, courts with competitors, and goods that no one wanted to…

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How to make an advertising booklet
The use of brochures will be appropriate in a wide variety of situations. They are mainly used as a short guide when reviewing educational institutions or enterprises, as well as…

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What will happen after the final victory "over the investor"?
The fact is that  “On Valuation Activities” does not allow calculating business value “in advance” so that the so-called “valuation date” will be in the future. But in the past,…

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