How to attract a sponsor
The process of obtaining sponsorship for your business, project or event can result in both successful and mutually beneficial cooperation, and complete failure. However, you can significantly increase your chances…

Continue reading →

How to create your own business
Those years have passed when a huge demand for almost everything existed in the country. You could, without your own money, start and grow your business. Now it has become…

Continue reading →

How to create a successful franchise: 4 golden rules
Instead of increasing the number of franchises, unfortunately, their quality decreases and confidence among franchisees decreases. The rules for creating a successful franchise are shared by Oleg Yudin, director of…

Continue reading →

general principle is pretty

At your own risk: what is the danger of investing in your own business

Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.

A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading

Free advertising on the Internet, where to advertise for free

Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading

20 team management trends for a successful business

The word “trend” is widely heard. But what is the trend in the field of personnel management and what are they generally? Ekaterina Carmak talks about the most popular trends – from what a boss should be to soft skills among subordinates

The world is changing and developing rapidly – this is not a secret for each of us. Such a rapid development of the surrounding reality makes it necessary to follow trends and be “on the crest of a wave” in order to be successful. And this applies to all spheres of life – from personal development to the manner of doing business and managing a team. Continue reading

Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

...

How to calculate working capital
Working capital - a combination of cash and liquid assets that are necessary to finance the activities of the company. Knowing the amount of working capital, you can more effectively…

...

Why they don’t write about you in the media: a detailed guide for PRonline press services
Dmitry Trepolsky gives PR managers and representatives of press services detailed instructions on how to compose press releases for the media, explains how to interest journalists and not be mistaken…

...

How to survive your own financial crisis
A personal financial crisis can be the result of many events: job loss, divorce, bankruptcy, sudden medical expenses or any other events that cause financial stability to be lost. Whatever…

...