general principle is pretty
At your own risk: what is the danger of investing in your own business
Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.
A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading
Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading
20 team management trends for a successful business
The word “trend” is widely heard. But what is the trend in the field of personnel management and what are they generally? Ekaterina Carmak talks about the most popular trends – from what a boss should be to soft skills among subordinates
The world is changing and developing rapidly – this is not a secret for each of us. Such a rapid development of the surrounding reality makes it necessary to follow trends and be “on the crest of a wave” in order to be successful. And this applies to all spheres of life – from personal development to the manner of doing business and managing a team. Continue reading
