How two brothers and sister set up a $ 1 billion business selling cheap toys
The Mowbray family’s path to success in toy production was thorny - it had cheap rented housing in Hong Kong, courts with competitors, and goods that no one wanted to…

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Worker vs employer: who owns intellectual property?
The leading consultant of the consulting company UKEY Daria Zernina explains the difference between confidential information and information as a result of intellectual activity. The category of valuable information relates…

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“Money is the best motivation.” 10 career rules from a partner at UFG Wealth Management
UFG Wealth Management is the first independent family office in Russia. The company was founded in 2005 as a new direction in the investment company UFG Asset Management and in…

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lost their business due

How to independently develop an automatic online sales funnel for a business in 7 steps

Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading

How to create a successful franchise: 4 golden rules

Instead of increasing the number of franchises, unfortunately, their quality decreases and confidence among franchisees decreases. The rules for creating a successful franchise are shared by Oleg Yudin, director of franchising at Domino’s Pizza.

Franchising is rapidly gaining popularity. One of the decisive factors in this matter is the crisis, condemning Russian business to instability and uncertainty in the future. The purchase of a franchise eliminates this issue by providing an already developed business model with prescribed solutions to possible risks.
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At your own risk: what is the danger of investing in your own business
Most wealthy people want to save money and protect them from inflation. But what to do with your own assets? At the dawn of my career, I heard the phrase…

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Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country's first advertising agency, once said to an almost unknown Russian businessman…

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