How to make an advertising booklet
The use of brochures will be appropriate in a wide variety of situations. They are mainly used as a short guide when reviewing educational institutions or enterprises, as well as…

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Bank generosity: how can you benefit from a cashback card
More and more banks issue plastic cards with cashback. How to make the right choice? In the wake of the consumer boom, banks are increasingly offering customers plastic cards with…

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How to calculate a single tax on imputed income
It is sometimes difficult for an entrepreneur to choose his taxation system. Among this set there is a single tax on imputed income, which differs in that the amount of…

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lost their business due

How to independently develop an automatic online sales funnel for a business in 7 steps

Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading

How to create a successful franchise: 4 golden rules

Instead of increasing the number of franchises, unfortunately, their quality decreases and confidence among franchisees decreases. The rules for creating a successful franchise are shared by Oleg Yudin, director of franchising at Domino’s Pizza.

Franchising is rapidly gaining popularity. One of the decisive factors in this matter is the crisis, condemning Russian business to instability and uncertainty in the future. The purchase of a franchise eliminates this issue by providing an already developed business model with prescribed solutions to possible risks.
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At your own risk: what is the danger of investing in your own business
Most wealthy people want to save money and protect them from inflation. But what to do with your own assets? At the dawn of my career, I heard the phrase…

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What will happen after the final victory "over the investor"?
The fact is that  “On Valuation Activities” does not allow calculating business value “in advance” so that the so-called “valuation date” will be in the future. But in the past,…

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How to calculate working capital
Working capital - a combination of cash and liquid assets that are necessary to finance the activities of the company. Knowing the amount of working capital, you can more effectively…

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Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country's first advertising agency, once said to an almost unknown Russian businessman…

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