Final victory

How to create a successful franchise: 4 golden rules
Instead of increasing the number of franchises, unfortunately, their quality decreases and confidence among franchisees decreases. The rules for creating a successful franchise are shared by Oleg Yudin, director of…

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Franchise Agreement: Avoiding Pitfalls
Trend product 2019. Developed by the psychological center "1000 Ideas" in conjunction with the team of the business portal. Recall that, being a legally contract of independent equal partners, in…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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“Money is the best motivation.” 10 career rules from a partner at UFG Wealth Management

UFG Wealth Management is the first independent family office in Russia. The company was founded in 2005 as a new direction in the investment company UFG Asset Management and in 2006 transformed into a separate business. Over the next 10 years, the company opened offices in Cyprus and Luxembourg, launched two hedge funds in Bermuda, increased revenues by more than 10 times, and Oksana Kuchura became a full partner with two male experts. Here are her 10 commandments for a successful career.

1. Think about how you will make money

Formulate realistic, but not very achievable goals at this stage and think of steps for their implementation, so that in a few years you can satisfy your basic necessities of life. No need to rely on dad or a rich husband. Continue reading

Manipulation and deception: how not to fall into the trap of a simpleton hunter

How to protect your budget from cunning sellers who are to blame for the 2008 economic crisis and what is the danger of political lobbying? A new book of Nobel Prize winners in economics talks about the risks of free markets

The Mann, Ivanov and Ferber Publishing House has published the book The Hunt for the Simpleton. The economics of manipulation and deception. ” The authors are two Nobel laureates in economics, identity economics researcher George Akerlof and Yale professor Robert Schiller.

The market economy has become a favorable environment for misleading consumers. Continue reading

Smart money. Six major financial technologies this year

In 2017, the total investment in fintech – “smart” online services that help ordinary users and professional market participants manage finances – amounted to $ 27.4 billion, according to Accenture consulting company. This is 18% more than in 2016.

According to the compilers of the list of the most promising fintech projects of The Forbes Fintech 50 – 2018, in the US financial services are already formidable rivals to the local banking sector with a market capitalization of $ 8.5 trillion. Fintech not only changes the behavior of consumers in all areas of personal finance from saving capital to borrowing or accumulating it, but also transforms the financial market itself. In this industry, there are more and more solutions designed for professional participants – banks, investment companies, hedge funds. Continue reading

At your own risk: what is the danger of investing in your own business

Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.

A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading

Free advertising on the Internet, where to advertise for free

Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading

How to patent a trademark
With the change in economic policy in 1992, the concept of "private property" has firmly entered into Russian life. Each of us clearly knows what belongs to him by right…

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Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

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