How to independently develop an automatic online sales funnel for a business in 7 steps
Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading
Why they don’t write about you in the media: a detailed guide for PRonline press services
Dmitry Trepolsky gives PR managers and representatives of press services detailed instructions on how to compose press releases for the media, explains how to interest journalists and not be mistaken in writing the text
Have you ever wondered why articles, press releases, and interviews of competitors constantly appear in top media, and even the most neutral local media did not publish your information – and this is not about money at all?
Let’s see why even the most “ingenious” and unique materials that you prepared all week did not interest anyone and what journalists really want to see. Continue reading
20 team management trends for a successful business
The word “trend” is widely heard. But what is the trend in the field of personnel management and what are they generally? Ekaterina Carmak talks about the most popular trends – from what a boss should be to soft skills among subordinates
The world is changing and developing rapidly – this is not a secret for each of us. Such a rapid development of the surrounding reality makes it necessary to follow trends and be “on the crest of a wave” in order to be successful. And this applies to all spheres of life – from personal development to the manner of doing business and managing a team. Continue reading
Worker vs employer: who owns intellectual property?
The leading consultant of the consulting company UKEY Daria Zernina explains the difference between confidential information and information as a result of intellectual activity. The category of valuable information relates to the category of its protection and use.
The value of information is directly related to how reliably it is protected from uncontrolled distribution and use. The better the information is protected and the less people use it in their business, the more benefit it brings to those who own it. And that means its value is higher.
And this is not only about companies specializing in the development of IT-products. Confidential information and intellectual property exist in many other areas: educational, service, marketing, and so on. Continue reading
International investment under the flag of the UAE
The UAE is an ideal location for making investments and managing them all over the world: income received outside the country is completely exempt from any taxes, and investment activity, including international, is considered prestigious and encouraged by the government – the investor can count on loyalty and support with sides of business, banks and government institutions
Yes, the UAE is not the only tax-free jurisdiction in the world, but most of the “tax havens” are on the “black lists” of almost all civilized countries. The UAE does not concern the consequences of global trends of deoffshorization, therefore, companies registered on their territory do not have problems and additional costs when settling with counterparties from other states. In addition, the UAE has concluded double taxation avoidance treaties and mutual protection of investments with many countries of the world. Continue reading
