Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet.
Look at most of the large groups and communities in this popular social network – they all exist through advertising. It reminds me a bit of a large pyramid, like financial ones that were once very popular: a small community orders advertising in a large group, thereby gaining a certain number of subscribers, thanks to which it becomes noticeable, and now, in turn, other small groups start ordering in it your ad. If everything is relatively clear with offline business, the methods of advertising in it are “transparent”, and for the most part require more technical solutions than “working with your head” (neon advertising, projection advertising, video advertising, public offer, and many others), then the Internet for many advertisers – “deep forest”.
However, the Internet, due to the fact that many lawmakers have very vague ideas about its great opportunities today, is, in fact, an endless, almost uncontrollable space in which some new ways of making money appear every day. But back to our topic today – how to advertise on the Internet for free. But first you need to find out how effective such an advertisement will be. contents ↑ Free Internet advertising – is there any effect?
As the saying goes: “In war, all means are good,” and today the struggle for consumers, competitive rivalry already resembles a theater of operations, where the most “dirty” methods of promotion are sometimes used. I do not urge you to use dishonest tricks, and I myself have always been a supporter of reasonable methods of advertising, so in today’s review you will find only legal “tools” of free PR on the Internet
Of course, if you use 1-2 methods of advertising, the effect of this will be appropriate – almost equal to zero. But if you “enable” the comprehensive promotion of your products, services, etc., and reach the maximum possible number of target audience, then you can expect quite a decent return. So, how to advertise on the Internet for free. contents ↑ Method 1: Internet sites of free announcements The method is as old as the world, but effective at 100%.
Remember, at first people put up their ads on poles, then they printed them in newspapers and magazines? Now all this has moved to the Internet. Of course, most of these “message boards” are spam, but there are also those that are visited daily by millions of Internet users.
These popular sites have one feature: if before the user typed his query directly in the search bar, now he goes directly to the desired announcement site, and there he searches for the thing or service he needs. to contents
↑ Method 2: aggregator sites. Simply put, an aggregator site is a platform combining data from several Internet resources under a single user interface. Aggregators are somewhat reminiscent of an online store with the ability to place their goods in it by any user. Paid services are literally “imposed” on almost all aggregators, but there are also free features. Examples of aggregator sites: Tiu.ru Pulscen.ru to the table of contents
↑ Method 3: “barter” It makes sense only when you have your own Internet resource that is of some interest to other advertisers. That is, you publish their ads on your site, they are yours on yours. Everything is simple!
Method 4: advertising on thematic forums What is a forum, I think, is known to all.