business from new perspectives
Experts predict a tenfold increase in franchised points by the end of 2025. Is it real? In order to answer this question, you need to look at the experience of the past 10 years. Namely: what happened over the years, what was acceptable and demanded before, and what today, and how the franchising market will develop in the near future.
Over the past 10 years, the franchising market has grown by almost 5 times. In 2017, about 1700 franchise concepts (brands) were presented on the Russian market, and the number of franchised points exceeds 50 thousand. For comparison, in 2007 the number of franchised concepts was no more than 300, and the number of franchised points was only 9.5 thousand. Continue reading
Instead of increasing the number of franchises, unfortunately, their quality decreases and confidence among franchisees decreases. The rules for creating a successful franchise are shared by Oleg Yudin, director of franchising at Domino’s Pizza.
Franchising is rapidly gaining popularity. One of the decisive factors in this matter is the crisis, condemning Russian business to instability and uncertainty in the future. The purchase of a franchise eliminates this issue by providing an already developed business model with prescribed solutions to possible risks.
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