but also completely ruin
Smart money. Six major financial technologies this year
In 2017, the total investment in fintech – “smart” online services that help ordinary users and professional market participants manage finances – amounted to $ 27.4 billion, according to Accenture consulting company. This is 18% more than in 2016.
According to the compilers of the list of the most promising fintech projects of The Forbes Fintech 50 – 2018, in the US financial services are already formidable rivals to the local banking sector with a market capitalization of $ 8.5 trillion. Fintech not only changes the behavior of consumers in all areas of personal finance from saving capital to borrowing or accumulating it, but also transforms the financial market itself. In this industry, there are more and more solutions designed for professional participants – banks, investment companies, hedge funds. Continue reading
Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading
Why they don’t write about you in the media: a detailed guide for PRonline press services
Dmitry Trepolsky gives PR managers and representatives of press services detailed instructions on how to compose press releases for the media, explains how to interest journalists and not be mistaken in writing the text
Have you ever wondered why articles, press releases, and interviews of competitors constantly appear in top media, and even the most neutral local media did not publish your information – and this is not about money at all?
Let’s see why even the most “ingenious” and unique materials that you prepared all week did not interest anyone and what journalists really want to see. Continue reading
