Female business: gender role

Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half of humanity from sight means to lose a considerable part of profit.

At the same time, it is foolish to deny that women more often than men make important decisions, ranging from the choice of food, clothing, furniture, repair materials to real estate and machinery. Does this world still belong to men? No matter how! And the trend of recent years indicates that women from the rank of buyers have boldly and successfully migrated to the other side, literally before our eyes rediscovering those industries that initially had a clear division into “masculine” and were inaccessible to fragile creatures. Continue reading →