are nuances everywhere
How to independently develop an automatic online sales funnel for a business in 7 steps
Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading
Why they don’t write about you in the media: a detailed guide for PRonline press services
Dmitry Trepolsky gives PR managers and representatives of press services detailed instructions on how to compose press releases for the media, explains how to interest journalists and not be mistaken in writing the text
Have you ever wondered why articles, press releases, and interviews of competitors constantly appear in top media, and even the most neutral local media did not publish your information – and this is not about money at all?
Let’s see why even the most “ingenious” and unique materials that you prepared all week did not interest anyone and what journalists really want to see. Continue reading
Worker vs employer: who owns intellectual property?
The leading consultant of the consulting company UKEY Daria Zernina explains the difference between confidential information and information as a result of intellectual activity. The category of valuable information relates to the category of its protection and use.
The value of information is directly related to how reliably it is protected from uncontrolled distribution and use. The better the information is protected and the less people use it in their business, the more benefit it brings to those who own it. And that means its value is higher.
And this is not only about companies specializing in the development of IT-products. Confidential information and intellectual property exist in many other areas: educational, service, marketing, and so on. Continue reading
