Manipulation and deception: how not to fall into the trap of a simpleton hunter
How to protect your budget from cunning sellers who are to blame for the 2008 economic crisis and what is the danger of political lobbying? A new book of Nobel…

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Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country's first advertising agency, once said to an almost unknown Russian businessman…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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cells that make up the final

At your own risk: what is the danger of investing in your own business

Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.

A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading

How to independently develop an automatic online sales funnel for a business in 7 steps

Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading

Why they don’t write about you in the media: a detailed guide for PRonline press services

Dmitry Trepolsky gives PR managers and representatives of press services detailed instructions on how to compose press releases for the media, explains how to interest journalists and not be mistaken in writing the text
Have you ever wondered why articles, press releases, and interviews of competitors constantly appear in top media, and even the most neutral local media did not publish your information – and this is not about money at all?

Let’s see why even the most “ingenious” and unique materials that you prepared all week did not interest anyone and what journalists really want to see. Continue reading

How to patent a trademark
With the change in economic policy in 1992, the concept of "private property" has firmly entered into Russian life. Each of us clearly knows what belongs to him by right…

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Bank generosity: how can you benefit from a cashback card
More and more banks issue plastic cards with cashback. How to make the right choice? In the wake of the consumer boom, banks are increasingly offering customers plastic cards with…

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“Money is the best motivation.” 10 career rules from a partner at UFG Wealth Management
UFG Wealth Management is the first independent family office in Russia. The company was founded in 2005 as a new direction in the investment company UFG Asset Management and in…

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What is a franchise agreement (commercial concession agreement)
How does franchising function in terms of Russian law? We will understand what exactly is understood by law as a franchise agreement or a commercial concession agreement. From the point…

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