business from new perspectives
Bank generosity: how can you benefit from a cashback card
More and more banks issue plastic cards with cashback. How to make the right choice?
In the wake of the consumer boom, banks are increasingly offering customers plastic cards with a cashback function, which provides for a return of 0.5–3% of the amount of purchases paid by the card. Such credit cards appeared in the United States in the 1980s, but reached Russia only in 2007. Now, cards with cashback are issued by two dozen banks, including regional ones, and the maximum percentage of return can be obtained not only with premium cards. Two-thirds of credit cards are credit, the rest are debit or settlement cards with interest on the balance. Forbes figured out whether it is profitable for customers to get such a bank card. Continue reading
At your own risk: what is the danger of investing in your own business
Most wealthy people want to save money and protect them from inflation. But what to do with your own assets?
At the dawn of my career, I heard the phrase of one of the leaders of the current Forbes list: there is business, but there are personal assets, and these concepts need to be separated. This idea seems to me very true. Successful periods do not last forever, and you can wake up at some point with the realization that all the funds were invested in one object and … burned out. It is a pity, many do not even think about it.
A key aspect that people often underestimate in business and overestimate in portfolio investments is risk. Continue reading
How to independently develop an automatic online sales funnel for a business in 7 steps
Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading
