How two brothers and sister set up a $ 1 billion business selling cheap toys
The Mowbray family’s path to success in toy production was thorny - it had cheap rented housing in Hong Kong, courts with competitors, and goods that no one wanted to…

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How to patent a trademark
With the change in economic policy in 1992, the concept of "private property" has firmly entered into Russian life. Each of us clearly knows what belongs to him by right…

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What will happen after the final victory "over the investor"?
The fact is that  “On Valuation Activities” does not allow calculating business value “in advance” so that the so-called “valuation date” will be in the future. But in the past,…

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most of these “message boards”

Free advertising on the Internet, where to advertise for free

Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country’s first advertising agency, once said to an almost unknown Russian businessman of the 19th century. Today, advertising literally dictates how to live, what things to use, with whom to be friends, etc. A lot of money is “spinning” in the advertising business, any business without advertising is doomed to failure. The costs of advertising campaigns sometimes make up to two-thirds of the total budget of the company. Does all this mean that free advertising does not happen now, and for a novice entrepreneur, constrained in money, nothing “shines” without paid PR? It turns out, no. There are several ways of competent advertising, for which you can not spend a dime, for example, free advertising on the Internet. Continue reading

What is a franchise agreement (commercial concession agreement)
How does franchising function in terms of Russian law? We will understand what exactly is understood by law as a franchise agreement or a commercial concession agreement. From the point…

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Manipulation and deception: how not to fall into the trap of a simpleton hunter
How to protect your budget from cunning sellers who are to blame for the 2008 economic crisis and what is the danger of political lobbying? A new book of Nobel…

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