Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

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Worker vs employer: who owns intellectual property?
The leading consultant of the consulting company UKEY Daria Zernina explains the difference between confidential information and information as a result of intellectual activity. The category of valuable information relates…

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Free advertising on the Internet, where to advertise for free
Advertising in our time is not only the engine of commerce, as Louis Metzel, who once opened the country's first advertising agency, once said to an almost unknown Russian businessman…

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pre-created scenario from the first

How to independently develop an automatic online sales funnel for a business in 7 steps

Maria Grineva talks about what an online sales funnel is, how to independently create an automatic funnel in your company using 7 consecutive steps
According to the research agency DATA Insight, the volume of the Internet commerce market in Russia is growing by 16% annually, and by 2023 it will more than double. The growth is due to an increase in the number of orders from new Internet users who are ready to make purchases online, while the cost of the average check is falling. It turns out that the cost of each client is becoming more expensive: advertising costs, the number of competitors, and the quality of service requirements are growing. Continue reading

Manipulation and deception: how not to fall into the trap of a simpleton hunter
How to protect your budget from cunning sellers who are to blame for the 2008 economic crisis and what is the danger of political lobbying? A new book of Nobel…

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How to calculate gross margin
Gross profit is a fairly simple indicator showing the difference between the proceeds from the sale of goods and their cost. Gross profit ratio is the ratio of gross profit…

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